If the way to Carnegie Hall is: Practice, Practice, Practice...then the best vehicle to drive buyers to houses is: presentation, presentation, presentation!
Other than purchase price and location, the one EASY motivator to get buyers excited about seeing a property lies in the beauty of the photos and the enthusiasm in it's description.
A listing agent should get buyers excited and motivated to go out and see a property. A listing with no description and dark photos makes the job of the buyer's agent so much more difficult. The buyer is convinced that the property is a wolf in sheep's clothing when the listing agent posts small, dark and fuzzy photos or didn't post any photos of the inside of the property, especially when there is no further description of the property or explanation for the non-existent pictures.
Think about your reaction when you see yet another burger, pizza or coffee shop advertise their product...when the food and the inside of the place looks amazing, you are motivated to give it a try!
"Bottom line would be that no matter how good your product is that when you fail presenting it to the public it’s not a good product anymore." Zeljko Prsa, ecommerce Talk, Image is Everything.
Which one would you be excited to see?!