Our Marketing Plan for Your Boca Raton Home


During our initial consultation and shortly thereafter, Gloria Singer will create a custom marketing plan designed to maximize the exposure for your house. After all, the more exposure you receive, the more buyers will know about your home, and consequently the greatest chance for a higher offer.

Amongst the marketing methods that we employ are:

Unparalleled Internet Marketing

With over 80% of home buyers beginning their home search online, Gloria will make sure to showcase your property front and center. We will feature your listing on our highly ranked and search engine optimized website, www.bocaexpert.com. Additionally, you will be featured on www.langrealty.com, www.realtor.com, www.homes.com, www.craigslist.org, and many many more. Along with your listing will be numerous photos and a virtual tour, in addition to a detailed property description. From the first day your home is on the market, your listing will be posted on multiple websites, and an email will be sent to our subscriber base of over two thousand buyers who have asked to be notified of our new listings the minute they come on the market.

Multiple Listing Service (MLS)

I am a member of the West Palm Beach Regional MLS, Inc. which has over 8,000 member Realtors. The MLS is the primary method with which we advertise your home to other Realtors. In the listing, we make an offer of compensation to cooperating Realtors in the hope that they will show your property to their prospective buyers. We will post up to 16 photos of your home as well as virtual tours and all information that we feel will help sell your home.

Print Advertising and Direct Mail

Although most advertising is via our online resources, we do have an advertising presence in the South Florida Sun-Sentinel as well as the Boca Raton News. For listings over $2,000,000 we have a Luxury Properties program which also employs advertising in select publications such as the Wall Street Journal, New York Times and various luxury homes guides.

I send montly newsletter mailings to over 1,600 homeowners in the Boca Raton area, as well as separate "Just Listed" postcards to the immediate neighborhood of your home. I find these targeted mailings very effective as many of your friends and neighbors know someone who is looking in your neighborhood or they are already committed to the community and are looking to upsize or downsize.

For more detailed information on my Marketing Plan, or to schedule a consultation, please contact me or fill out the following Seller's Form:

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